The Anti-Agency for Consumer Tech Brands.
While others automate and delegate, we do the opposite — senior-level strategy, real industry relationships, and new ideas that deliver — all executed by someone with 20+ years of experience helping consumer tech brands cut through the noise. Whether you're struggling to find time to manage all the moving parts behind successful creator collaborations, or looking for a cost-effective way to connect with the industry voices who shape consumer opinion, Techfluence can take the work completely off your plate or add senior-level expertise to your existing team.
"If there was a Venn Diagram for consumer tech experts in PR, marketing, and events, Barry would be at the center of it."
Robin Raskin — Founder, Living in Digital Times & CES VeteranInfluencer Marketing Programs
With strong relationships across the creator ecosystem, a deep understanding of the challenges consumer tech marketers face, and flexible pricing, Techfluence's influencer marketing programs can help any brand create and run influencer collaborations that exceed objectives, deliver measurable results, and build on each other over time.
We deliver all the elements most brands struggle to replicate internally and generalist agencies rarely provide: trustworthy performance analysis, goal-driven creator vetting, negotiation expertise around fees, performance incentives, usage rights, and brand protections; fluency with the latest commerce technology; and the seasoned judgment to turn tech product specs into creator stories that convert viewers into customers.
Learn More →Virtual Event Programs
Sitting between the reach of a press release and the engagement of an in-person event, Techfluence virtual events are unlike anything else in your marketing toolkit. Designed for busy marketers and PR professionals, they give you an efficient, cost-effective way to reach a global audience of media, creators, analysts, and industry voices — without the travel, overhead, or logistics of a live event.
Join a strategically timed Showcase Event, own the stage with your own Virtual Launch Event, or lend your voice to a Techfluence Perspectives Event that will shape the trends impacting your category. We handle everything — setup, recruitment, event management, and post-event reporting — so your team can focus on the story you want to tell.
Learn More →Category Expertise
Consumer tech isn't a vertical you can serve well from the outside. It has its own language, its own competitive dynamics, its own calendar, and its own cast of journalists, analysts, and creators whose relationships matter enormously. Techfluence founder, Barry Myers, has spent more than two decades inside this world — attending 20+ CES events, building a LinkedIn network of over 5,000 industry contacts, and working directly with the reporters and editors who cover the products your customers are buying.
You're not paying us to get up to speed. You're paying us to get to work.
Learn More About Barry's Background →Senior Management
At most agencies, senior talent wins the business and junior staff runs it. At Techfluence, Barry manages every account personally — from the first briefing call through final reporting. There is no handoff, no account coordinator relay, and no learning curve that costs you time and money.
This same hands-on approach extends to every creator and press relationship we maintain. Barry personally manages those connections too — which means the people we work with know who they're dealing with, and so do you.
Every engagement is structured to minimize the time you spend managing us, so you can stay focused on everything else on your plate. We handle the details — all of them. You get the results.
No handoffs. No account managers. Just Barry — start to finish.
Discover What That Means in Practice →End-to-End Innovation
Deep category experience doesn't just make you better at executing the playbook — it teaches you where the playbook is wrong. Over the years, Barry has developed a set of proprietary approaches that challenge conventional wisdom in both influencer marketing and virtual events, with measurable results for clients.
Rather than following industry defaults, Techfluence programs are built around what actually works — from how creators are selected and briefed, to how virtual events are designed for journalists and influencers who have seen every format imaginable. The result is campaigns that are more effective, easier to execute, and built for brands working with real-world budgets.
Most agencies follow the playbook. We're rewriting it.
See How We Do Things Differently →Not sure which Techfluence program fits? Start with this chart and go from there.
