The Anti-Agency for Consumer Tech Brands.
While others automate and delegate, we do the opposite — senior-level strategy, real industry relationships, and new ideas that deliver — all executed by someone with 20+ years of experience helping consumer tech brands cut through the noise. Whether you're struggling to find time to manage all the moving parts behind successful creator collaborations, or looking for a cost-effective way to connect with the industry voices who shape consumer opinion, Techfluence can take the work completely off your plate or add senior-level expertise to your existing team.
"If there was a Venn Diagram for consumer tech experts in PR, marketing, and events, Barry would be at the center of it."
Robin Raskin — Founder, Living in Digital Times & CES VeteranInfluencer Marketing Programs
With strong relationships across the creator ecosystem, a deep understanding of the challenges consumer tech marketers face, and flexible pricing, Techfluence's influencer marketing programs can help any brand create and run influencer collaborations that exceed objectives, deliver measurable results, and build on each other over time.
We deliver all the elements most brands struggle to replicate internally and generalist agencies rarely provide: trustworthy performance analysis, goal-driven creator vetting, negotiation expertise around fees, performance incentives, usage rights, and brand protections; fluency with the latest commerce technology; and the seasoned judgment to turn tech product specs into creator stories that convert viewers into customers.
Learn More →Virtual Event Programs
Sitting between the reach of a press release and the engagement of an in-person event, Techfluence virtual events are unlike anything else in your marketing toolkit. Designed for busy marketers and PR professionals, they give you an efficient, cost-effective way to reach a global audience of media, creators, analysts, and industry voices — without the travel, overhead, or logistics of a live event.
Join a strategically timed Showcase Event, own the stage with your own Virtual Launch Event, or lend your voice to a Techfluence Perspectives Event that will shape the trends impacting your category. We handle everything — setup, recruitment, event management, and post-event reporting — so your team can focus on the story you want to tell.
Learn More →Category Expertise
Consumer tech isn't a vertical you can serve well from the outside. It has its own language, competitive dynamics, calendar, and a tight ecosystem of journalists, analysts, and creators whose relationships matter enormously. Techfluence brings more than two decades inside this world — from working with hot startups to Fortune 50 leaders — giving brands a partner who already understands the products, the audiences, and the conversations that drive the category.
You're not paying us to learn. You're paying us to lead.
Industry Relationships
Strong results in consumer tech come from real relationships, not rented lists. Over the years, Techfluence has worked directly with brands across every stage of growth — early innovators, category disruptors, and global giants — building trust with creators, journalists, analysts, and PR teams who know the work and respond quickly. These relationships streamline outreach, improve negotiation, and make every campaign more effective.
The right relationships open doors strategy alone can't.
Senior Management
At most agencies, senior talent wins the business and junior staff runs it. At Techfluence, every engagement is managed personally from first briefing through final reporting. There are no handoffs, no account-manager relay, and no learning curve that costs time and money. This same hands-on approach extends to every creator and press relationship, ensuring both sides know exactly who they're dealing with and what to expect.
No handoffs. No layers. Just senior execution from start to finish.
End-to-End Innovation
Deep category experience doesn't just improve execution — it reveals where the industry playbook falls short. Techfluence applies proven, proprietary approaches across influencer marketing and virtual events, from smarter creator selection and briefing frameworks to streamlined, affordable event formats designed for journalists and creators who have seen every traditional activation. The result is programs that are more effective, easier to run, and built for real-world budgets.
Most agencies follow the playbook. We're rewriting it.
Not sure which Techfluence program fits? Start with this chart and go from there.