Virtual Events Done Right
The Reach of a Press Release. The Engagement of an In-Person Event. The Best of Both.
Discover why thoughtfully designed virtual events can be a valuable tool for consumer technology brands — and why it matters that Techfluence built its platform specifically for the way our industry connects.
Virtual events have, more or less, earned their mixed reputation. They're often either little more than webinars with a chat window — heavy on presentations but light on interaction — or overly complex virtual environments that require extensive setup, a steep learning curve, and more effort than they're worth.
When thoughtfully designed, virtual events strike a much more effective balance. They remove geographic barriers, dramatically reduce costs and planning time, and make it easy for busy journalists, creators, analysts, and brand teams to engage with one another regardless of location.
Just as importantly, the data captured by a robust platform makes post-event follow-up more informed, more timely, and ultimately more effective.
Whether serving as the centerpiece of your PR strategy or as a complementary activation alongside trade shows, in-person product launches, influencer campaigns, or other initiatives, a well-designed, cost-effective virtual event can be an increasingly valuable way to build awareness, generate coverage, strengthen relationships, and keep the conversation going long after the event ends.
Consumer technology has its own product cycles, KOL ecosystem, messaging challenges, and buying seasons. After more than two decades producing consumer technology events and working alongside the journalists, creators, analysts, and brands that shape the industry, Techfluence founder Barry Myers built the Techfluence virtual event platform specifically to make it easier for consumer tech marketers and PR pros to do their jobs — nothing more, nothing less.
From attendee recruitment and event execution to engagement tools and post-event reporting, every aspect of the experience is designed for consumer tech brands — and only consumer tech brands. The result is a virtual event experience that feels intuitive for both participating companies and attendees, allowing you to focus on the conversations, relationships, and opportunities that matter while we handle the rest.
Robust Engagement
Every Techfluence event includes a branded Virtual Booth (or Virtual Breakout Room) where your team can connect directly with journalists, creators, analysts, and other industry professionals through live video and text chat. Answer questions, share product information and press materials, post videos, and build meaningful relationships — all without leaving your office.
Global Reach
Techfluence virtual events eliminate geographic barriers, giving your brand access to media, creators, analysts, and other industry professionals wherever they are. Instead of limiting participation to those who can travel, attendees join from across the U.S. and around the world. At one recent event, participants represented 33 countries and 37 states.
Hassle-Free Execution
No travel. No hotels. No booth build. No shipping. No complicated setup. Simply send us your product information, press materials, videos, links, and other assets, and we'll build your virtual presence, recruit attendees, manage the event, and guide your team through every step — so you can focus on the conversations, not the logistics.
More Effective Follow-Ups
Every Techfluence event includes a comprehensive Post-Event Report, delivered within 24 hours, with registrant and attendee lists, booth visitor data, chat transcripts, engagement analytics, scheduled follow-up meetings, and more. Your team receives the information needed to prioritize outreach and continue conversations while they're still fresh.
Flexible Event Formats
Whether your goal is broad product exposure, a dedicated product launch, or category thought leadership, Techfluence offers a virtual event format designed around your objectives. Participate in a multi-company Showcase Event, own the spotlight with a custom Launch Event, or help lead the conversation at a Techfluence Perspectives event powered by the CE Critic AI Business Intelligence Platform.
Cost-Effective Exposure
Techfluence virtual events deliver the reach of a press release and the engagement of a live media event — without the venue, travel, production, and staffing costs. Whether serving as your primary activation or complementing trade shows, product launches, PR initiatives, or influencer campaigns, they provide measurable results and meaningful engagement for a fraction of the cost of traditional events.
As a small startup, our options were limited when it came time to launch the Splay Max. The timing didn't align with traditional media events, and producing our own live event wasn't in the budget. Techfluence's virtual launch event was exactly what we needed. It was the right solution at the right time — and one we'd use again even with a larger budget.
Barry has created something truly unique with Techfluence's virtual launch events. Barry's team helped us build a compelling panel for the webinar and secured Bree Fowler, one of the country's leading cybersecurity journalists, to moderate it — adding instant credibility. Incredibly efficient and impactful.
Instead of making it look like an event, they made it feel like one.
Simple, effective, affordable. Our booth was packed with engaged attendees.
Barry clearly understands what exhibitors and attendees try to accomplish.
Low cost, robust platform, quality attendees — as close to a no-brainer as possible.
Met exciting companies, engaged with key representatives, collected materials needed.
Barry cracked the virtual event puzzle with a simple, intuitive format for journalists.
Easier to collect info than live events like Pepcom — better use of my time.
Forms, links, videos, text and video chat — they really thought of everything.
Review our three virtual event formats to see which best fits your objectives. Each event's dedicated page includes detailed pricing, schedules, deliverables, and package information.
Virtual Product Showcase
Reach a curated audience of tech press and influencers at one of our regularly scheduled multi-brand Showcase Events — a cost-effective way to get in front of media without owning the whole stage.
Learn More →Techfluence Perspectives Events
An editorial-style industry briefing built around your product category's biggest trends — presented alongside experts, press, and creators, powered by the CE Critic AI Business Intelligence Platform.
Learn More →Virtual Launch Event
Own the full spotlight with a fully dedicated event built around your product, your schedule, and your story — no shared stage, no competing brands.
Learn More →We know you're busy, so we've designed the entire process to be as simple and seamless as possible. Here's all you need to do to get started:
Review the Event Calendar and submit our Exhibitor Sign-Up Form to select the event(s) that best fit your objectives.
We'll send you an Exhibitor Intake Form for each event you sign up for that you can use to send us the materials (copy, images, files, etc.) to get you set up. You can return to the Intake Form as many times as needed, so please submit even if you leave some blanks the first time.
When your Virtual Booth and/or webinar page (depending on the event type) is ready, we'll contact you to schedule a quick walkthrough (virtual booths) or full rehearsal (webinars), go over the event flow on event day, and answer any questions you have.
Whatever format fits your goals — Showcase, Perspectives, or a dedicated Launch Event — Techfluence handles everything so you can focus on the conversations that matter.