Our New Website Is Live — Here’s a Quick Tour

I’m excited to share the new Techfluence website with you — and not just because it looks better. The new site is a much more complete picture of what we do, how we think, and why we believe our approach to consumer tech marketing is genuinely different from what you’ll find at other agencies.

Everything in One Place

Whether you’re exploring influencer marketing programs or looking for a high-impact way to launch a product to press and influencers, you’ll now find everything in one place. The site covers our full range of services — from individual creator collaborations to full-scale virtual media events — with enough detail to help you figure out which program is the right fit before we ever get on a call.

Influencer Marketing Programs

The best place to start is our Campaign Types page, which gives you a side-by-side overview of all four programs. From there you can dig into the details of each:

• Standard Campaigns — our core end-to-end offering, fully managed from creator selection through post-campaign reporting
• Retainer Packages — for brands that want influencer marketing to be an always-on channel rather than a series of one-off campaigns
• Techfluence Top 5 Monthly Videos — a shared-investment model that gets your product featured on top YouTube tech channels at a fraction of the standard rate
• Streaming TV Campaigns — a unique combination of streaming television and influencer content that delivers guaranteed views

Virtual Media Events

Our virtual events are built for consumer tech brands that need to get a product in front of press and influencers quickly and efficiently — without the cost and logistics of an in-person event. We offer individual company launch events for brands that want the full spotlight, and multi-company product showcase events for brands looking for a more cost-effective way to reach the same audience.

What Makes Us Different

I’d especially encourage you to spend a few minutes with our End-to-End Innovation page. It walks through eight specific ways our approach to influencer marketing is different — from how we evaluate creators and negotiate contracts, to how we think about metrics and what happens after a video goes live. If you’ve ever wondered why influencer campaigns don’t always perform the way you expect, some of those answers are there.

And the Why Techfluence page is where you can learn more about my background and why I think it matters. Twenty-plus years inside consumer tech — not just working with it, but helping shape how it gets covered — is what makes this a different kind of engagement than hiring a generalist agency.

Don’t Miss the Testimonials

I’ll let the Testimonials page speak for itself. What clients and industry peers have said means more to me than anything I could write here.